Saturday, May 2, 2009

Final post of Final Project, really


Here's my final final ( for real this time). I think some of the positives of this logo include:
1) It has an economy of design that translates well to very large or very small and in color or black and white formats.
2) It represents an important aspect of the company - the legal profession - with the scales of justice.
3)It has a sense of place. Crown King is a gold mining town and scales were used by gold prospectors. The colors are taken from traditional Southwestern art. And the gold is in the scale trays, hinting at the gold of Crown King and success for the company.

I moved the text to the side to reinforce a better visual hierarchy and it makes the text easier to balance.

Thanks to John and to all my fellow classmates for making this a fun and satisfying project.
Ann